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Marketing
- BSC
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Undergraduate
University home
Faculty of Management Science
Marketing Department
Courses
Admission Requirements
Admission Prerequisities
Year 1 - 22 Courses - 44 Credits
Semester 1
1. ACC 121 - INTRODUCTION TO FINANCIAL ACCOUNTING & REPORTING I
2 Credit(s)
- Core Requirement
2. CSC 111 - Introduction to Computer Science & Information Technology
2 Credit(s)
- Core Requirement
3. ECO 111 - Introduction to Economics
2 Credit(s)
- Core Requirement
4. GST 111 - Communication in English 1
2 Credit(s)
- Core Requirement
5. GST 113 - Nigerian Peoples & Culture
2 Credit(s)
- Core Requirement
6. GST 121 - Use of library, study skills and ICT
2 Credit(s)
- Core Requirement
7. GST 125 - History and Philosophy of Science
2 Credit(s)
- Core Requirement
8. LAW 111 - INTRODUCTION TO NIGERIAN LAW 1
2 Credit(s)
- Core Requirement
9. MAT 113 - MATHEMATICS FOR SOCIAL SCIENCES I
2 Credit(s)
- Core Requirement
10. MKT 101 - INTRODUCTION TO MARKETING
2 Credit(s)
- Core Requirement
11. PSY 101 - INTRODUCTION TO PSYCHOLOGY
2 Credit(s)
- Core Requirement
12. SOC 101 - INTRODUCTION TO SOCIOLOGY
2 Credit(s)
- Core Requirement
Total Credits:
24
Semester 2
1. ACC 122 - INTRODUCTION TO FINANCIAL ACCOUNTING & REPORTING II
2 Credit(s)
- Core Requirement
2. CSC 112 - Computer Applications &Software Packages
2 Credit(s)
- Core Requirement
3. ECO 112 - PRINCIPLES OF ECONOMICS II
2 Credit(s)
- Core Requirement
4. GST 112 - Communication in English 2
2 Credit(s)
- Core Requirement
5. GST 116 - Logic, Philosophy and Human Existence
2 Credit(s)
- Core Requirement
6. GST 118 - Peace and Conflict Resolutions
2 Credit(s)
- Core Requirement
7. LAW 112 - INTRODUCTION TO NIGERIAN LAW II
2 Credit(s)
- Core Requirement
8. MAT 114 - MATHEMATICS FOR SOCIAL SCIENCES II
2 Credit(s)
- Core Requirement
9. MKT 112 - PRINCIPLES OF MARKETING II
2 Credit(s)
- Core Requirement
10. ENS 222 - Entrepreneurial Studies
2 Credit(s)
- Core Requirement
Total Credits:
20
Year 2 - 21 Courses - 42 Credits
Semester 1
1. ACC 223 - FINANCIAL ACCOUNTING AND REPORTING I
2 Credit(s)
- Core Requirement
2. BUA 121 - INTRODUCTION TO BUSINESS I
2 Credit(s)
- Core Requirement
3. BUA 221 - BUSINESS STATISTICS I
2 Credit(s)
- Core Requirement
4. CSE 221 - APPLICATIONS OF COMPUTER
2 Credit(s)
- Core Requirement
5. ECO 221 - MATHEMATICS FOR ECONOMISTS I
2 Credit(s)
- Core Requirement
6. LAW 211 - COMMERCIAL LAW I
2 Credit(s)
- Core Requirement
7. MKT 221 - PRINCIPLES OF MARKETING I
2 Credit(s)
- Core Requirement
8. MKT 212 - LEGAL ASPECT OF MARKETING
2 Credit(s)
- Core Requirement
9. MKT 222 - ELEMENTS OF MARKETING II
2 Credit(s)
- Core Requirement
10. MKT 223 - MARKETING IN NIGERIA
2 Credit(s)
- Core Requirement
11. MKT 225 - PRINCIPLES OF SELLING
2 Credit(s)
- Core Requirement
12. MKT 290 - INDUSTRIAL ATTACHMENT
2 Credit(s)
- Core Requirement
13. MKT 344 - DIRECT MARKETING
2 Credit(s)
- Core Requirement
Total Credits:
26
Semester 2
1. ACC 224 - INTERMEDIATE FINANCIAL ACCOUNTING II
2 Credit(s)
- Core Requirement
2. ACC 232 - COST AND MGT ACCOUNTING
2 Credit(s)
- Core Requirement
3. BAF 122 - INTRODUCTION TO FINANCE II
2 Credit(s)
- Core Requirement
4. BUA 222 - BUSINESS STATISTICS II
2 Credit(s)
- Core Requirement
5. BUA 224 - PRINCIPLES OF MANAGEMENT. II
2 Credit(s)
- Core Requirement
6. BUS 212 - BUSINESS COMMUNICATION
2 Credit(s)
- Core Requirement
7. MKT 224 - MARKETING ENVIRONMENT
2 Credit(s)
- Core Requirement
8. MKT 226 - ELEMENTS OF PURCHASING & SUPPLIES
2 Credit(s)
- Core Requirement
Total Credits:
16
Year 3 - 21 Courses - 42 Credits
Semester 1
1. BUA 223 - ELEMENTS OF MANAGEMENT I
2 Credit(s)
- Core Requirement
2. BUS 325 - BUSINESS FORCASTING
2 Credit(s)
- Core Requirement
3. ENS 311 - ENTREPRENEURIAL PRACTICUM
2 Credit(s)
- Core Requirement
4. MKT 311 - MARKETING PROMOTION
2 Credit(s)
- Core Requirement
5. MKT 321 - PUBLIC RELATIONS
2 Credit(s)
- Core Requirement
6. MKT 333 - MARKETING RESEARCH
2 Credit(s)
- Core Requirement
7. MKT 337 - AGRICULTURAL MARKETING
2 Credit(s)
- Core Requirement
8. MKT 341 - CONSUMER BEHAVIOUR
2 Credit(s)
- Core Requirement
9. PUB 321 - ELEMENTS OF GOVERNMENT
2 Credit(s)
- Core Requirement
Total Credits:
18
Semester 2
1. BUA 332 - HUMAN RESOURCE MANAGEMENT II
2 Credit(s)
- Core Requirement
2. CRD 334 - MARKETING CO-OPERATIVES
2 Credit(s)
- Core Requirement
3. MKT 322 - INTEGRATED MARKETING COMMUNICATION
2 Credit(s)
- Core Requirement
4. MKT 324 - LEGAL ASPECT OF MARKETING
2 Credit(s)
- Core Requirement
5. MKT 326 - MARKETING INFORMATION SYSTEM
2 Credit(s)
- Core Requirement
6. MKT 328 - PROCUREMENT MANAGEMENT
2 Credit(s)
- Core Requirement
7. MKT 330 - RESEARCH MRTHODOLOGY
2 Credit(s)
- Core Requirement
8. MKT 332 - ADVERTISING MANAGEMENT
2 Credit(s)
- Core Requirement
9. MKT 334 - SALES MANAGEMENT
2 Credit(s)
- Core Requirement
10. MKT 336 - RETAIL AND WHOLESALE MANAGEMENT
2 Credit(s)
- Core Requirement
11. MKT 338 - FOOD MARKETING
2 Credit(s)
- Core Requirement
12. MKT 444 - INDUSTRIAL MARKETING
2 Credit(s)
- Core Requirement
Total Credits:
24
Year 4 - 16 Courses - 36 Credits
Semester 1
1. BUS 443 - ANALYSIS FOR BUSINESS DECISIONS
2 Credit(s)
- Core Requirement
2. IRM 441 - FINANCIAL MANAGEMENT INSURANCE
2 Credit(s)
- Core Requirement
3. MKT 401 - NON PROFIT MARKETING
2 Credit(s)
- Core Requirement
4. MKT 431 - PRODUCT POLICY AND MANAGEMENT
2 Credit(s)
- Core Requirement
5. MKT 441 - MARKETING MANAGEMENT
2 Credit(s)
- Core Requirement
6. MKT 443 - SERVICES MARKETING
2 Credit(s)
- Core Requirement
7. MKT 445 - MARKETING LOGISTICS MANAGEMENT
2 Credit(s)
- Core Requirement
8. MKT 447 - INTERNATIONAL MARKETING
2 Credit(s)
- Core Requirement
9. MKT 449 - MARKETING PLANNING AND CONTROL
2 Credit(s)
- Core Requirement
Total Credits:
18
Semester 2
1. MKT 434 - PRODUCTION & OPERATIONS MANAGEMENT
2 Credit(s)
- Core Requirement
2. MKT 438 - BRAND MANAGEMENT
2 Credit(s)
- Core Requirement
3. MKT 442 - STRATEGIC MARKETING MANAGEMENT
2 Credit(s)
- Core Requirement
4. MKT 446 - MARKETING ETHICS AND SOCIAL RESPONSIBILITY
2 Credit(s)
- Core Requirement
5. MKT 448 - TOURISM AND HOSPITALITY MANAGEMENT
2 Credit(s)
- Core Requirement
6. MKT 452 - TRANSPORTAION MANAGEMENT
2 Credit(s)
- Core Requirement
7. MKT 499 - RESEARCH PROJECT
6 Credit(s)
- Core Requirement
Total Credits:
18
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