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Undergraduate Qualifications 1. Inst. of Mgt & Tech (IMT) ENUGU HND Business Administration 1982, University of Nigeria, Nsukka (Enugu Campus) B. Sc Accountancy 1990 |
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Postgraduate Qualifications M.Sc., M.phil., Ph.D |
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Publications 1. Mbah, Chris, C. (1999). Marketing Pricing Decisions-the Present Challenges, Management Journal 2(3), 40-48 2. Mbah: Chris C. (2000), Effective Budgeting and Cost Control in Product/Brand Business and Management Journal 4 (1), 50-58 3. Mbah, C.C.; Ikemefuna, C. O. and Anyim, C.F. (2013). Customers’ and Employee Perception of Bank Product Prices and Demand for Banks’ Services in Nigeria: A Study of Selected Banks in Lagos Metropolis. Journal of Business Administration and Management Sciences Research 2(4), 091-102. 4. Mbah, C. C.; Ikemefuna, C. O. and Anyim, C. F. (2014). Central Bank Regulations in the Banking Industry: Customers’ and Employees’ Perception of Banks’ Products Prices in Nigeria. Interdisciplinary Journal of Contemporary Research in Business, 6(3), 291-309 5. Mbah C. C., Ikemefuna C. O. and Anyim C. F (2014).Marketing Banks Products in Nigeria for Improved Customers Satisfaction and Loyalty. Interdisciplinary Journal of Contemporary Research in Business, 6(3), 310-320. 6. Obinuba, Chinwe Blessing PhD’, Onyia, Chinedu Callistus PhD’, And Mbah Chris Chukwuemeka ;An Investigation of the responsiveness of Real Exchange Rate to International oil price fall in Nigeria, 1981-2018 7. Mbah, C.C and Onwuka, I.O,(2017) Marketing Offering Extension- the Study of Star Lite Beer of Nigeria Breweries Plc. Research Journal of Financial Sustainable Reporting. Department of Accountancy Faculty of Management Sciences, ESUT ISSN: 2635 – 3679, 2(1), 171- 187 8. Okeh, R.O ; Mbah, C.C and Odunko, C.S (2017), Nigerian Banking Industry Post Capitalization Performance Dynamics Implication: First Bank of Nigeria Case Study. Research Journal of Financial Sustainable Reporting-A Publication of the Department of Accountancy Faculty of Management Sciences, Enugu State University of Science and Technology ISSN: 2635 – 3679. 2(1) 37-46 9. Mbah, C.C; Nwatu, C.B and Okafor, O.C (2018) Using Creativity Tools to Achieve Advertising Effectiveness in Organizations. http://dx.doi.org/10.6007/IJARBSS/v8-i7/4432 10. Ugwu, K.O; Obasuyi, G.D. and Mbah, C.C.(2018), An Assessment of the Organization Size Influence on Debt to Equity Ratio among Insurance Firm in Nigeria Stock Market. International Journal of Academic Research In Economic and Management Science, 7(2), 1020-121 11. Ezenyilimba, E.; Mbah, C.C. and Eze, J.O. (2019). Effect of Sales Promotion on Customer Patronage of Alcohol Beverages-A Study of Customers of Alcoholic Beverages in Aguata Lga. International Journal of Research in Management. 12. Akpan, A.O; Mbah, C.C and Ezenyilimba,E (2019). Service Quality Dimension and Customer Loyalty in the Nigerian Telecommunication Industry. Available in www.cird.online/CMRJ: E-mail: CMRJ@CIRD.ONLINE 13. Mbah,C.C ; Odike, A.O and Akpan, A.O (2019). Effect of Education on online Shopping Behaviour in Nigeria. Advanced Journal of Economics and Marketing Research. Institute of Advanced Scholar(IAS) Publication, 4(4),24-31 www.iaspub.org.uk/AJEMR/ 14. Ubesie, M.C.; Nnajieze, I.E. and Mbah, C.C. (2019). Impact of Fair Value Accounting on Biological Assets in Agricultural sector in Nigeria. International Journal of Finance and Banking Research. 5(4), 64-70. 15. Ugwu,K.O ; Obasuyi, G.D. and Mbah, C.C (2019). An Examination of Organizational Age Effect on Debt to Equity Ratio of Firms at the Nigeria Stock Exchange Market. Retrieved from http://dx.doi.org/10.6007/IJARBSS/v9-i5/5904 16. Ezenyilimba,E.; Mbah C.C and Eze, J.O (2019. Effect of Marketing Innovation on Organization Sales Turnover - A Study of Selected Beverage Companies in Anambra State www.cird.online/AJCR 17. Ezenyilimba,E.; Mbah C.C and Eze, J.O (2019). Effect of Product Innovation on Organizational Sales Turnover - A Study of Selected Beverage Companies in Anambra State. Institute of Advanced Scholar (IAS) Publication. www.iaspub.org.uk/AJEMR/ 18. Akpan, A.O; Promise, C.O and Mbah, C.C (2019) Analysis of the Effect of Gender on Online Shopping in Nigeria. Available online on http://www.rspublication.com/ijrm/ijrm_index.htm 19. Adonia, O.O; Mbah, C.C and Thompson, S.T (2019). Effect of Triple Bottom Line Management on Performance of Money Deposit Banks in South-East Nigeria. Publication www.iaspub.org.uk/AJMAF/ 20. Ubesie, M.C; Ogbu, S. and Mbah, C.C (2019). Effect of Accruals Earnings Management on Share Price of Quoted Nigerian Firms. International Journal of Finance and Banking Research,5(4),105-113. Available online at doi:10.11648/j.ijfbr.20190504.15 ISSN: 2472-226x(print);ISSN:2472-2278 21. Akpan, A.O; Ezenyilimba,E.;Emma )and Mbah C.C. (2019): Age and online Consumer Behaviour in Nigeria. An Econmics and Social Sciences Academic Journal, 1(5), ISSN(5282-0053); ISSN(4011-230x 22. Ezenyilimba,E.; Mbah, C.C; Eze, J.O (2019), Effect of Price Packs on Customer Patronage of Alcohol Beverages (A Study of Customers of Alcoholic Beverages in Aguata Lga). A Contemporary Marketing Research Journal (CMRJ, 6(4), 1-7., ISSN (5733-7154); ISSN 4051-392X 23. Chiana, C A, Mbah, C.C, and Aghara, V. N.O. (2019) Branding, Patriotism and Consumption: A Review and Analysis. Contemporary Marketing Research Journal, 6(5), 1-9 24. Monulikpe E. N. Onyeka, V. N. and Mbah, C.C. (2019). Bank Recapitalization and Financial Performance of Banking Sector in Nigeria. Advanced Journal of Management, Accounting and Finance. Institute of Advance Scholars (IAS) Publication, 4(9), 94-116 25. Okafor, O.C ; Mbah, C.C and Nwatu, C.B (2019). Electronic Marketing Knowledge on Consumer’s Attitude towards Usage of POS in Shopping Malls in Enugu Metropolis- Fresh evidence from Nigeria perspective using multiple regression. Institute of Advance Scholars (IAS) Publication www.iaspub.org.uk/AJEMR/ 26. Alozie F., Nnamani J.N; and Mbah.C.C (2019). Does Market Based Indices Predicate Stock Returns of Firms in Nigeria. Advance Journal of Management Accounting and Finance, 4 (06), 87-106. ISSN: 2364- 4219. www.iaspub.org.uk/AJMAF/ 27. Ugwu, K.O; Obasuyi, G.D. and Mbah, C.C.(2018), An Assessment of the Organization Size Influence on Debt to Equity Ratio among Insurance Firm In Nigeria Stock Market. International Journal of Academic Research In Economic and Management Science, 7(2), 1020-121 28. Orga, C.C.and Mbah, C.C. (2017) Analyzing Effect of Inventory Management Practices on Organization Performance of Departmental Stores in South- East, Nigeria www.graph.co.uk 29. Worgu Steve,.; Mbah, C.C, and Chiana, C.A (2019) Influence of adopting new technology and new products success in the small and medium-scale industries in the South-South Stataes, Nigeria. Academic Journal of current Research 30. Worgu Steve,.; Mbah, C.C, and Chiana, C.A (2019) impact of marketing innovation and organizational growth in the small and medium-scale industries in the South-South states, Nigeria research. Management and human resource journal. 31. Okeke, H O: Nwekwo, N.M. and Mbah C.C. (2020) Relationship Between Firm Size and Stock Returns of Selected Listed Consumer Goods Manufacturing Firms in Nigeria 32. Okonkwo, A. O. Eneh, N. C. and Mbah, C. C, (2020) Corporate Social Responsibility a and Green Marketing in Nigeria: A Discourse. 33. Nnaji; M, O, Onyekwelu; U. L.. and Mbah, C.C (2019): Relevance of Dividend Policy on Share Pices of Brewery Firms in Nigeria. Advance Journal of Management Accounting and Finance 4(05),13-30. ISSN: 2364-4219. www.iaspub.org.uk/AJMAF 34. Mbah Chris Chukwuemeka, Okafor Ozoemena Christian and Nwatu, Chibuike Basi. (2021): Effect of Social Media Marketing and Online Advertising on Consumer’s Patronage of Counterfeit Drugs in Enugu State Metropolis: Empirical Evidence From Nigeria 34. Mbah, Chris Chukwuemeka, Ph.D. and Okonkwo, Adonai Okechukwu Prince Ph.D. (2020): AN ASSESSMENT OF THE IMPACT OF ENTREPRENEURIAL ACTIVITIES ON JOB CREATION IN ENUGU STATE, NIGERIA. - Advance Journal of Management, Accounting and Finance Adv. J. Man. Acc. Fin Volume: 5; Issue: 05 ISSN: 2364 – 4219 Impact Factor: 5.877 Institute of Advance Scholars (IAS)Publication www.iaspub.org.uk/AJMAF/ 35. Obinuba, Chinwe B.; Mbah, Chris C., and Chiana, Cyril A. (2022). The Effect of the Change in Oil Prices on Stock - Market Capitalization in Nigeria. Contemporary Journal of Management, 4(1), 1-8. |
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Book Publication 1. Mbah, C. C. (2000), Marketing Management, Lagos: Silver Industry Limited Publishers. 2. Mbah, C.C. (2002), Past & Pilot Q&A on Marketing Management, Lagos: Silver Industry Limited Publishers. 3. Okolie, J .U., Mbah C. C. and Uche, C.B.N. (2014), The Place of Theory in Management and Organization Study in Light of Management Lagos: Wits Publishing Ltd. 4. C.C Mbah, S.A.N, Afobunor & M.I. Balogun; Transaction Analysis in Light of Management Lagos: Wits Publishing Ltd. |
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Previous Employment Ebonyi State University Abakaliki; 2015., Godfrey Okoye University Enugu; 2013 to 2015 |